Who isn’t familiar with it? The portrait of the ketchup bottle, applied to processes and results-oriented processes, which sometimes take longer. For example, the symbol is often used by strikers in football, who do not hit the goal for a long time, but then exploding after a successful success story. Like the ketchup bottle. They are opened and shaken. Then for a long time nothing comes and suddenly a whole swell.
The cloud out of the ketchup bottle
If you follow the latest study by Bain & Company, it is in the development of the cloud computing market as in the famous ketchup bottle. According to the survey, “The Changing Faces of the Cloud”, cloud revenues will double to around 390 billion US dollars by 2020. In the coming years, the cloud would account for about 60 percent of the overall growth in the global IT sector. This positive development is mainly due to latecomers – keep in mind that the discussions surrounding IT from the socket have already been carried out in the current form for almost 10 years. These “Laggards” have now apparently recognized the signs of the time and modernize their IT with the force from the cloud.
SMBs shake the bottle
Approximately one-sixth of IT spending in organizations totaling approximately $ 1.1 trillion is now attributable to hardware, software and services. This growth continues continuously, with the current initial spark no longer coming from the digital avant-garde from the corporations, but coming mainly from the middle class. We are talking about companies that have hitherto been back in the process of digital transformation and were waiting to wait. This was often justified by fear of loss of control, security and financial issues. According to the forecast by Bain & Company, the largest number of user groups to date will also be the most profitable in the foreseeable future.
Specialists support best
According to the Bain study, these lagers use the cloud on average only 16 percent to operate their IT applications. And then it is mostly not about company-critical issues, but about topics like archiving. The pioneering companies account for 11 percent of all companies in this context and have a cloud utilization rate of a very fair 69 percent. These companies have realized that cloud computing gives them the power to get the maximum out of digitization. One of the key findings of the study is that the old IT service providers are often still overwhelmed by the situation themselves and cannot help to the extent necessary. Here, the hour of special providers like DARZ comes.
We do not carry the label “Digital Evolution Provider” without reason. As we support small and medium-sized businesses, to use digitalization for themselves, you will find here.