In our Digital Evolution Blog, we mentioned already the digitisation should be focussed on medium-sized companies and – in the long run – all industries. However, it is not only about industries and markets but also about the size of the companies. From corporations over medium-sized companies up to start-ups, they all are a part of it. You could assume that start-ups due to their vision and flat hierarchies and corporations because of their experience and resources have an advantage in positoning themselves for digital transformation. Why doesn’t it work with medium-sized companies? A recent interview performed by BITKOM resolved the question how Germany’s model organisations intend to design the digital transformation. Namely as One Corp Show!
Small Medium-sized Companies Venture a Solo-attempt
According to the BITKOM-survey , most of the medium-sized companies try to cope with digitisation single-handedly and do not ask for outside expert support. Only 18% of the companies with 20 to 499 employees have already drained on the resources of counselling services regarding digital transformation, just about 6% intend to do it in future. Three quarters of all medium-sized companies (75%) indicate that this no issue to them. Larger companies with (more than) 500 employees, things look very different: approximately half of all companies (49%) called in external consultants along with their in-house expertise, one in five (22%) has definite plans in this respect. Only every fourth company (25%) do not see a reason to do so.
Internal Know-how is Insufficient
It is basically commendable that digitisation has become relevant to medium-sized companies and that the related issues tackled accordingly. As DARZ sees it, it does not make sense to meet the challenges of digitation with in-house tools. Such an approach proves that the power of the digital revolution in its design and the consequences involved has yet to be understood. It is correct to master digitisation step-by-step. On the other hand, it is obligatory that companies develop a holistic view instead of an internal vision. This can only be achieved if they work with sparring partners endowed with experiences regarding infrastructure, technology and have further partnerships where required. NO MAN IS AN ISLAND, NO CORPORATION STANDS ALONE!
Digitisation Cannot be Sat Out
Dr. Bernard Rohleder, CEO of BITKOM, concluded that digitisation (…) requires the conversion of existing and the setup of completely new business models. Especially smallish companies face the problem of transforming these findings into specific practical action. This is a decisive point as digitation comprises more than a re-organisation of established, singular business processes but the evolution of complete business models through innovation. Without the integration of strategic partners such as Full-IT-Service- Providers, it becomes evident that most of the companies believe that the digitisation can be implemented with little effort and disregarded afterwards. This dilatoriness is neither productive nor comfortable for the operational staff who generally yearn for support and guidance.