Digitization affects different sectors in different ways. Until recently there were still sectors that would be completely spared from digitization – what does the farmer have to do with algorithms? What does the mason Big Data care? – This is becoming increasingly clear: these challenges are for no one to solve without a certain adaptation to the new circumstances. There are sectors where the influence is fast and strong – for example in ICT and media as well as in banks and insurance companies – and there are sectors where it lasts longer and the impact is less. After the profound changes in the media, music and trade sectors, it is now affecting other traditional industries. This won competition from start-ups, which interweave entire business structures with new business models and a sophisticated idea. As examples of these newcomers are e.g. Uber or Airbnb, which is rapidly gaining more and more customers and market shares. Even today, there are numerous examples of companies that have slept through this trend. Kodak, Blockbuster or the “Weltbild Verlag” are just a few names on this list. In addition, more and more companies which are originally not industry-oriented are pushing into new sectors. The best example of this is Google, launched as a search engine, Google is now developing self-propelled cars or investing in household appliances for smart homes. Established companies have to adjust in time and digitize their business models in order to remain competitive. Every company responsible for the company, no matter what industry, should be clear: Waiting as well as the Ostrich effect is not a goal-oriented strategy.
Tu felix Austria digitize!
In its current study “Digital Transformation of the World of Energy”, the Austrian Energy Agency has investigated the influence digitalization has on this business area. The results for the impact are clear. Almost nine out of ten respondents are of the opinion that strong influences can be expected. Interestingly, however, the energy sector does not see itself as a profiter of digitalization. In the future, respondents will see strong competition. Not less than 88 percent see start-ups in the energy sector as new competitors. In this context, 85 percent also think that above all established non-industry organizations will profit from digitization. This includes in particular IT companies. The new competitors are no longer concerned primarily with the possession of infrastructure. Profitability is above all the control of the interface between supplier and customers. Companies that are formerly unrelated to the sector are distributing electricity without owning their own power plant.
High relevance, low value?
The relevance of digitization is highly valued, the added value for the industry is rather small. Nevertheless, the assessment of the market potential of new B2C services, resulting from digitalization, is again high. 81 percent of the surveyed decision-makers see it this way. The focus is on services in the area of energy efficiency and management. Analysis or mobility services or smart tariffs is also attested to high potential. The key is therefore the diversification and the development of new value-added factors. Half of the energy companies in Austria already offer them, the remaining 50 percent are currently developing them. This includes the development of a digitalization strategy. Approximately every second energy company replied that it has a digitalization strategy.
In the new strategy paper, you will find out how the role of the CIO changes in the context of digitization – away from the driven and the driver as well as the IT service broker at https://www.da-rz.de/de/downloads/secure/