Digital transformation will dramatically change the traditional business models of companies from different industries. Some players will remain on the track because you will not be able to adapt accordingly. This is the accepted teaching at present. Now, however, the current study from KPMG entitled “CEO Outlook 2017” comes to the realization that maybe everyone is half as wild. The survey included 1,300 CEOs from ten countries. A total of 125 German deciders are also represented.
Confident or naive?
One of the main knowledge is that only about every fourth student from Germany fears that he will be overwhelmed by digitalization and technical upheavals. On a worldwide average, it is 37 percent. Against the backdrop of the current discussion, this attitude could perhaps be associated with innocence or naivety. Looking closer at the results, however, one can see that the view is driven by self-awareness and optimism. To be sure, the story will at any time show whether the confidence was justified. This is also due to the fact that two out of three decision-makers in Germany expect “strongly increased” expenditures for IT infrastructure, which means that they are below the worldwide average of 74 percent. Moreover, a whopping 95 per cent of respondents do not expect their value-added model to significantly change over the next three years.
Digital disruption understood as an opportunity
In principle, it should be noted that the German CEOs perceive the disruptive forces of digitization as an opportunity rather than as a threat. No less than 72 percent of the students would describe themselves as a disruptive pioneer in this context. At the same time, decision makers regard data analytics and artificial intelligence (AI) as the most important technologies and concepts. The main point here is to get the maximum out of the company’s own data in order to position itself efficiently in the competition. One approach that DARZ is consistently pursuing with its Data Centric Services. In addition, the German CEOs strategically focus on the subject of innovation in order to be able to stand out from the competition on a permanent basis. This is also an important element of the concept of DARZ, by means of infrastructure, technology, know-how and partnerships, to create real innovations for customers and partners.
This is what the CTO says
If you ask the CTOs in this context as well, they come to these 5 central challenges: point one concerns the recruitment of talents, the second is the integration of cognitive technologies. The handling of forward-looking technologies is already ranked third, and the optimal use of Data Analytics and predictive Analytics, 4th place, as well as the re-qualification of the workforce on rank 5, are important topics.
To find out more about the role of the CIO in times of digital transformation, please refer to our strategy paper, which we developed together with Experton: