It is not a big secret that software-as-a-service is a major trend in the IT sector. For several years now, companies from a variety of industries have benefited from the fact that you no longer need to own software products in order to be able to use them in full and unlimited time. The cloud has ultimately been the driving force to help bring this concept to a breakthrough. According to a recent study by Pironet and Techconsult, software spending in the cloud grew by 22 percent in 2016. As a result, the share of total software spending was 18 percent, or absolute figures were four billion euros. Collaboration and communication solutions account for almost half of the expenses, and one-fifth of this is due to CRM software.
Techconsult, however, is even more deeply involved in the topic and has asked its online database eAnalyzer. From a perspective point of view, SaaS expenses will increase by 25% in this year and in the coming year. As a result, the share of total software spending rises to 22 percent and the market for software products from the cloud is expected to double by 2015 to 2018.
You sense a business deal?
But where smoke is, there will soon be fire. For many software vendors as well as manufacturers of adjacent services, the market situation creates a great business opportunity. The key question, however, is how to combine the existing know-how in the development of software with the fundamentally different approaches in the delivery and distribution of the products. Because one thing is certain: it will not be enough to provide a download of a file via a 16 Mbit line. First of all, it will be necessary to re-structure our own service offer. IT services have the advantage that they can be flexibly scaled in quantity, quality, and time from the SLAs. What pleases the user – he gets a more or less unrestricted freedom of choice – presents the provider with challenges. This is because he has to make his portfolio ideally available in an automated way so that the customer can make a selection for a product independently, that suddenly has a variety of characteristic parameters. Already at this point, it is necessary to bring a partner into the boat, decide who is able to grasp this kind of complexity and make it controllable.
The right deployment
However, this is only part of the task. A second level takes place in the provision. The services must be failure-safe, performant and latency-free in the quality chosen by the customer. Otherwise, the offer is not attractive and the dream of SaaS will come to an end for the provider. In detail, it is not just about the provision of software offerings, but also, above all, the cutting, processing and, ultimately, the global distribution of resources according to established SLAs. Any deviation from the contract with the customer – from the individual to the internationally active group – results in consequences from the imagery to the court. In this context, it becomes clear that the path away from the provider of individual software suites to the cloud-based software solution provider can be profitable, but without the involvement of partners.
The hybrid cloud is the answer
Suppliers with their own hybrid cloud platform, which combine colocation, managed services and IaaS offer the advantage that they are ready from the start for all eventualities. The SaaS provider, like his own customers, can also choose exactly the solution that is most appropriate for his business and his degree of maturity. He can then, for example, rely on the processing of his data in the colocation, use a private cloud solution tomorrow, and possibly work with hyperscalers such as AWS and Azure in a later period.
For more information on the concept of the Hybrid Cloud Platform, please visit https://www.da-rz.de/de/cloud-services/hybrid-cloud-plattform/